Qforma Unveils New Disease States for USA Today “Most Influential Doctors” Database
August 11, 2010
The new MID roster highlights additional disease states including Alzheimer's Disease, Chronic Pain, Osteoporosis and Rheumatoid Arthritis. The MID database, available at www.influentialdoctors.usatoday.com, provides patients with a short list of important, experienced community physicians treating chronic and prevalent illnesses.
PharmaVOICE Magazine’s “100 Most Inspiring People in the Life Sciences”
August 2, 2010
Alan G. Reicheg, Qforma's chief commercial officer, has been selected as one of PharmaVOICE magazine’s “100 Most Inspiring People in the Life Sciences.”
The PharmaVOICE 100 were nominated by PharmaVOICE readers who identified individuals they consider to have the greatest influence and positive impact on corporate leadership within the life sciences industry. Reicheg was recognized as an innovative leader who consistently generates new solutions for many age-old industry challenges.
Getting in the Door Is Only Half the Battle
June 15, 2010
By Kelly D. Myers
Who’s that knocking at my door? For nearly a quarter of office-based physicians, it better not be a pharma company sales rep. That’s according to fresh survey results from healthcare intelligence company and frequent Qforma collaborator SK&A. Just published in a Medical Marketing & Media e-newsletter, the new findings paint a picture that shouldn’t surprise pharma marketers. According to SK&A, 23 percent of office-based doctors flat-out refuse to see field reps, and half of them require or prefer an appointment in advance.
Yes, identifying physicians who will let sales reps in the door is an important first step to efficient marketing and sales success. But the next step is determining which of these accessible docs are the most productive audience for personal promotion. That is, who among these health providers are influential in a given community and disease state? Who are the “go-to” docs in a local area, sought out by other medical experts for their input, counsel and perspective? Who will impact the medical practices (and prescribing habits) of dozens of their colleagues?
Today, these regional medical leaders can be pinpointed using advanced data analytics. First, we look at physical distance by geocoding. How close are they located to their peers’ offices? Then we move to professional distance. How many patients do they share with their colleagues, do they refer back and forth, do they use the same diagnostic and procedure codes, are they involved with the same group practices, hospitals and payors, how often do they interact? Finally, we look at statistically significant behavioral activity to establish the magnitude and direction of influence, and objectively determine which doctors are the leaders and which are the followers.
In the increasingly challenging world of pharma reps, getting in the door is great, but it’s only half the battle. Getting the most bang for your sales call by detailing an influential doctor completes the victory. Accessibility plus influence equals ROI.
First $5,000 Qforma Dissertation Award Presented to University of New Mexico Graduate Student
June 5, 2010
Qforma, today announced its first-ever Qforma Computational Thesis / Dissertation Award, in the amount of $5,000, has been presented to Nicholas Dylan Pattengale, who received his Ph.D. in Computer Science from the University of New Mexico (UNM) in Albuquerque at commencement ceremonies on May 15.
Qforma Appoints New Director, Client Services
May 19, 2010
Qforma, today announced the appointment of Jim Kearney to the position of Director, Client Services.
Qforma Appoints New Senior Vice President, Business Development
May 13, 2010
Qforma, today announced the appointment of Chris Tama to the position of Senior Vice President, Business Development.
Qforma Appoints New Director, Client Services
April 19, 2010
Qforma, today announced the appointment of Judy Stein to the position of Director, Client Services.
Qforma Attends AMCP 2010
April 9, 2010
AMCP hot topic: Last week, Qforma attended the Academy of Managed Care Pharmacy (AMCP) annual meeting in San Diego. Qforma's SVP of Business Development for the west coast provided an overview of the barriers to entry for sales professionals due to the evolving managed care environment and the industry's reaction to these changes.
Qforma Appoints Three New Business Development Executives
March 16, 2010
Qforma, today announced the appointments of Carl Kunz, Keith Mangas and Chris Rofidal to Business Development Executive positions.
Reckless Abandonment
November 18, 2009
By Kelly Myers, Pharmaceutical Executive - November 2009
Qforma's CEO, Kelly Myers, outlines how prescription abandonment costs the industry millions and how brand managers can offer solutions. Read the Article
Qforma Unveils New Disease States for USA Today “Most Influential Doctors” Database
October 14, 2009
The new MID roster highlights additional disease states including Breast Cancer, COPD, Depression and Osteoarthritis. The MID database, available at www.influentialdoctors.usatoday.com, provides patients with a short list of important, experienced community physicians treating chronic and prevalent illnesses.
An even better picture of Most Influential Doctors in U.S.
October 13, 2009
By Steve Sternberg, USA Today
MID database updated; Community physicians selected as "Most Influential Doctors". "Nearly 200,000 women are diagnosed with breast cancer each year. Dr. William Gradishar plays a role in the care provided to many. Relatively few have met Gradishare. But, for a decade or so, the breast cancer specialist has played a key role in their care by helping write treatment guidelines their doctors follow." Read Article
Cancer Treatment Advances Honored
October 10, 2009
By Kallie Red-Horse - DailyLobo,
UNM professor Shaung Luan has received the first-ever Qforma Lectureship award for making technological advances in radiology treatment that reduce the amount of time cancer patients spend in the hospital.
Qforma Appoints Four Executives in Sales and Field Operations
October 8, 2009
Qforma today announced the appointments of four executives to sales and field operations positions: Mark J. Grove is appointed Senior Vice President, Sales, New Business; Dean H. Kleyn advances within Qforma from Director, Field Operations to Vice President, Sales and Services; and Rod Anaforian and Kim Foster join Qforma as Directors, Field Operations.
First $5,000 Qforma Lectureship Awarded to UNM Professor
October 8, 2009
Qforma has awarded its first-ever Qforma Lectureship, in the amount of $5,000, to Shuang Luan, Ph.D., assistant professor of computer science and assistant joint professor of radiology at the University of New Mexico (UNM) in Albuquerque.
The Qforma Lectureship is awarded to a UNM Computer Science Professor who exhibits momentum toward building an internationally-recognized research program and who demonstrates great potential for attaining academic tenure at UNM.
Pharmaceutical/Biotech Sales and Market strategies in times of change
May 8, 2009
Qforma, Wolters Kluwer and HMS invite to you to join other select senior level executives at a special forum.
Qforma Dine & Demo Events
May 7, 2009
Join Qforma for gourmet dining and a hands-on demonstration of iQMap™ and iQTrax™, two next-generation tools that are increasing market share for sales and marketing teams.
- La Jolla, CA - Monday, June 15th, 6pm
- San Francisco, CA - Wednesday, June 17th, 6pm
Contact Us For more information about these events
Fearless Foresight
August 20, 2008
PharmaVOICE Magazine. Interview with Qforma’s CEO on new and better ways to approach old problems utilizing advances analytics.
Redefining the Salesforce Landscape to Navigate New Territories
June 20, 2008
PharmaVOICE Magazine. Data solutions that reveal ways to better utilize effort and resources.
Qforma Launches the iQMCO Solution
April 16, 2008
Qforma unveils a solution for identifying payors who are most effective at implementing formulary decisions.
Angioplasty’s Golden Era May Be Fading
April 16, 2008
by Steve Sternberg, USA Today. Independent analyses performed at the request of USA Today suggest the meteoric rise of angioplasty during the past three decades has ended.
Louder than Words: Action Leaders vs. Thought Leaders
January 12, 2008
Pharmaceutical Representative. Disc local communities, Action Leader Physicians, are the "go-to" sources for information and discussion on ideas that thought leaders introduce.
100 Most Inspiring People in Life Sciences
May 30, 2007
PharmaVOICE. Magazine names Qforma CEO to its annual list of "100 Most Inspiring People in Life Sciences”.
Qforma Opens New Office in Princeton
November 27, 2006
CommodiCast Becomes Qforma
October 26, 2006
CommodiCast, Inc., an advanced analytics company, announced that it has changed its name to Qforma. This change reflects the company’s focus on identifying and quantifying important patterns in complex data to provide actionable information to the industry.
Flying 40 - Technology Industry's Leading New Mexico Companies
September 5, 2005
New Mexico Business Weekly,. CommodiCast has been selected as a "Flying 40 2005" award recipient by Technology Ventures Corporation, recognizing it as one of the technology industry's leading New Mexico companies.
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