Qforma Solutions

iQMap™ – Beyond traditional influence mapping of national KOLs, the iQMap™ solution quantifies and maps local professional relationship networks revealing key physicians that regularly share important information with each other. Comprehensive analysis by disease state/condition reveals the key local Action Leaders — physicians in the trenches who are the “go-to” doctors within a network of their peers. This targeting solution is implemented as early as 2 years prior to launch.  Read More

iQFieldForce™ – A dynamic targeting solution providing on-demand capabilities including more accurate universe valuation, effort calculations, easy exploration of targeting scenarios, and optimal sales force size & structure recommendations with cost & revenue outcomes. Fully explore your strategies and options, and arm yourself with data including Expected Gross Annual Income and ROI. Additionally the iQFieldForce™ tool reveals the impact of managed care contracting on your targeting strategies for effective pull-through.  Read More

iQMCO™ – This Managed Care Optimization solution reveals which Payors are most significant to your brand goals, what Tier is more advantageous by Payor, and the rebate strategy, by Payor, that will provide the optimal return. The iQMCO™ tool incorporates both qualitative and quantitative data, supplying you with the facts needed to decrease wasted rebates, end under- or over-aggressive contracting, and support pull-through targeting tactics.  Read More

iQTrax™ – A ROI management solution that not only collects and tracks all of your sales and/or marketing program data, but also calculates the ROI of your initiatives — on demand. In a few clicks of a mouse, the iQTrax™ tool allows you to easily view results in terms of TRx, NRx, Market share, costs and of course, ROI, and compare your results to a Control Group or to national averages.  Read More

iQTrax-PM™ – This management tool provides a “look ahead” to stay informed and better allocate resources. The iQTrax-PM™ solution adds Predictive Modeling benefits to iQTrax™ features to tune your programs and activities to receptive customers and increase ROI.  Read More