iQMap™ - Professional Relationship Networks

Beyond traditional national KOL mapping, the iQMap™ solution identifies professional relationship networks at the local level — the key physicians who regularly interact to share information with a self-selected group of their peers. Additionally, the iQMap™ solution analyzes data patterns to reveal the Action Leaders — the local “go-to” physicians who impact the decisions of their network of colleagues.

The iQMap™ solution provides sales & marketing teams with new customer insights for refining strategies or programs to achieve maximum impact. It is a marketer’s roadmap to the customer’s local communication architecture.

This is accomplished through comprehensive analyses of prescription data, diagnosis and procedure codes and other data for all physicians in a disease state/condition. iQMap™ metrics are helping Qforma clients increase effectiveness across important pre- and post-launch initiatives.

For example: Given a group of 10,000 physicians, iQMap™ solution maps each individual’s location and quantifies the communication flow between individuals and their networks based on numerous influence components. Then, the model identifies the 1,000 most influential physicians in your universe.

With this type of infomation in hand, marketing resources can be allocated with high precision, stretching your reach to key customers and academics, those that actively and regularly influence behavior.