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Background:
Examination of outcomes comparing High & Medium-Low Influence Speakers in front of In-Network audiences, to High & Medium-Low Influence Speakers in front of Out-of-Network audiences.
Key Points:
High Influence Speakers speaking to audiences comprised of physicians belonging to the Speaker’s network were the most productive groups in terms of an increase in prescribing post-program.
Results:
Speakers with Medium-Low Influence speaking to an Audience comprised of In-Network physicians had significantly more productive outcomes over Out-of-Network audiences in terms of an increase in post-program prescribing.
Significant value in selecting members of a Speaker’s own Professional Network as the audience for Lunch and Dinner programs; In-Network audiences are more receptive to Speaker messages and more productive
post-program.
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