Qforma, Inc., an advanced analytics and predictive modeling company, announced today that it has opened an office in Princeton to increase service to its pharmaceutical industry customers in New Jersey. The Qforma office, located at 20 Nassau Street, will be managed by the company’s Senior Vice President of Business Development, Alan G. Reicheg.
“We wanted to establish a presence in New Jersey, the home to numerous major pharmaceutical companies, to be closer to our customers,” says Reicheg. “Princeton is centrally located within the pharmaceutical corridor of the state, which offers us better access to the fastest growing segment of our business.” Prior to joining Qforma, Reicheg held senior positions in sales and marketing at Carter-Wallace, MedPointe Pharmaceuticals in Somerset, and Savient Pharmaceuticals in East Brunswick
The company’s proprietary technology was first developed by physicists at Los Alamos National Laboratory (LANL) in northern New Mexico, the illustrious scientific hub renowned for its nuclear defense programs. Leveraging the talents of world-class physicists, mathematicians and programmers, Qforma has developed a unique approach for eliminating inefficiencies of traditional pharmaceutical sales and marketing techniques, and has combined software learning technologies with deep expertise in healthcare data.
“The demand for our technologies by the pharmaceutical industry has grown very rapidly.” states Kelly Myers, Qforma’s Chief Executive Officer. “We attribute this to the ability of our technology to help pharmaceutical sales and marketing teams do more with less, better allocate resources based on current behavioral indications and quickly adjust their strategies as changes in the industry occur.”
About Qforma
Qforma, formerly CommodiCast, Inc., is an advanced analytics and predictive modeling company specializing in solutions for the pharmaceutical, biotech, and financial services industries. Its customized software applications utilize complex data flows to identify predictive patterns, quantify impacts and alert sales and marketing teams to evolving behaviors that affect product performance.
Qforma is headquartered in Santa Fe, NM, with offices in Boston, MA and Princeton, NJ. More information is located at http://www.Qforma.com.
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