Utilizing Quantitative Peer Influence Mapping to Increase Effectiveness of Prelaunch and Launch Program Activities
Location: 5th Annual Pharmaceutical Marketing Summit in New Brunswick, NJ, April 16th at 9:30 a.m.
The panel members include:
- Moderator: Kelly Myers, CEO, Qforma
- Brian Budisak, Principal and Co-Founder, HealthLogiX
- Brent Herspiegel, Executive Director, Brand Marketing, Esprit Pharma
- Jose Vidal, Director Contracts & Sales Operations, PDL
- Jim Kearney, Sr. Manager, Sales Force Operations, PDL
A quantitative approach to peer influence mapping is identifying customer networks operating on national, regional, and local levels that were not previously perceived as influential. The panel discussion will include utilizing peer influence metrics for Prelaunch and Launch conventional activities and to help marketers implement new activities.
Panel members will discuss the application of academic and peer physician influence metrics to specific programs.
Key takeaway points:
- A more targeted approach to identifying and leveraging drivers in a therapeutic class
- Application of peer influence metrics for Launch activities
- Applications of peer influence metrics to programs two years prior to launch