Qforma News

Pharmaceutical Representative "Size (and Structure) Matters". Alan Reicheg, SVP of Qforma, explains how in an era of field force cutbacks, targeting is key.

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HighPoint Solutions LLC
Qforma and HighPoint Solutions partner to help customer in crowded BPH market align targeting with strategic goals and budgets.
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PharmaVOICE Magazine "Redefining the Salesforce Landscape to Navigate New Territories". Kelly Myers explains how many prominent action leaders in their network are either not targeted or considered low priority targets.

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Managed Care Optimization Model - for identifying payors who are most effective at implementing formulary decisions.
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USA Today
"Independent analyses performed at the request of USA TODAY suggest the meteoric rise of angioplasty during the past three decades has ended."
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Pharmaceutical Representative magazine: "Louder than Words: Action Leaders vs. Thought Leaders", by Qforma CEO, Kelly Myers, describes how sales and marketing teams are looking to Action Leader Physicians, the "go-to" sources for information that thought leaders introduce.

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PharmaVOICE Magazine "100 Most Inspiring People in Life Sciences". Kelly Myers has provided pharma with new and better ways to approach old problems.

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PharmaVOICE Magazine announced its list of “100 Most Inspiring People in Life Sciences” this week. The list includes the CEO of a Santa Fe company, Qforma.

Qforma moderated panel discussion

A quantitative approach to peer influence mapping is identifying customer networks operating on national, regional, and local levels that were not previously perceived as influential. The panel discussion will include utilizing peer influence metrics for Prelaunch and Launch conventional activities and to help marketers implement new activities.

Quantitative research is helping marketers conduct more targeted product launches.

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Qforma Inc. is one of the few New Mexico-based informatics firms that has succeeded in the volatile world of data mining.

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Qforma, Inc., an advanced analytics and predictive modeling company, announced today that it has opened an office in Princeton to increase service to its pharmaceutical industry customers in New Jersey.

CommodiCast, Inc., an advanced analytics company, announced that it has changed its name to Qforma. This change reflects the company’s focus on identifying and quantifying important patterns in complex data to provide actionable information to the pharmaceutical industry.

Pharmas come to the table with lots of data, and information about which doctors are writing what prescriptions. But they are not using the data with 21st century savvy.

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CommodiCast has been selected as a "Flying 40 2005" award recipient by Technology Ventures Corporation, recognizing it as one of the technology industry's leading New Mexico companies.

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In a move that is predicted to boost shareholder value, Santa Fe-based informatics company, Complexica, has announced its merger with Commodicast, an informatics company it spun out in early 2000.